Olfactory Marketing: Scent as the New Branding Frontier
Retailers pump signature scents—Abercrombie’s Fierce cologne, Singapore Airlines’ Stefan Floridian Waters—boosting dwell time 30% per
Retailers pump signature scents—Abercrombie’s Fierce cologne, Singapore Airlines’ Stefan Floridian Waters—boosting dwell time 30% per
Adaptive reuse converts factories into lofts, churches into breweries, preserving history while slashing construction carbon
Apps like Mint and PocketGuard award badges for hitting savings goals—level up from “Frugal Novice”
Dividend aristocrats—S&P 500 companies raising payouts 25+ consecutive years—include Procter & Gamble and Johnson &
Arcade bars resurrect 80s cabinets—Pac-Man, Street Fighter II—alongside local IPAs and pinball leagues. Venues like
Tabletop role-playing games surge beyond Dungeons & Dragons, with systems like Blades in the Dark
Hammock villages cluster parachute-cloth nests in Costa Rican jungles or Appalachian ridges, connected by rope
Float therapy involves lying in a lightproof, soundproof pod filled with 10 inches of skin-temperature